Zoya Purity named one of Los Angeles most popular nail colors for Fall!

The Zoe Report: Fall’s Most Popular Nail Polish Colors - LA

Zoya Nail Polish in Purity  - Big5Free* and beautiful in Los Angeles, California... And it's all white with us!

The Nail Salon: Bellacures in Studio City. The Vibe: With oversized, plush chairs, a great lineup of (nail) services and locations all over Los Angeles (CA), this salon chain is a no-brainer for the last-minute manicure. The Most Popular Color: Zoya Purity.


“...We love Zoya’s Purity..." –Samira Asemanfar, Bellacures.

* Big5Free - long-wearing formula contains no formaldehyde, formaldehyde resin, toluene, dibutyl phthalate or camphor. Zoya Nail Polish is available in over 300 colors and treatments.

Wondering how to get the perfect White Nail Polish look at home? See this great professional manicurist secrets article on how to obtain the look here.

ZOYA IS THE NEW COLOR OF FASHION!
zoya.com

2014 Mercedes Benz Fashion Week Swim: Suboo - Zoya Nail Polish

Graphic runway style and Zoya nails ruled at Suboo MBFWSWIM 2014 show in Miami!  

This seasons Suboo Mercedes Benz Fashion Week Swim showing featured looks that were modern, arty, color blocked and graphic with a stunning complimentary Zoya Scuba White Nail.
NAIL LOOK: The look was created using the full-coverage, white nail polish, Zoya Purity as the base. Next each nail was then covered by a custom (not available for retail) matte topper which created a unique neoprene "Scuba White" nail finish.
 VIP Suboo show attendees were gifted a deluxe Zoya Nail Polish white box gift set combining Zoya Purity, Zoya Haley and Zoya Song. The Exclusive, Limited Edition Suboo Zoya Nail Polish Trio was also made available briefly online following the show and SOLD OUT almost immediately.

See all of the MBFWSWIM Suboo show looks click here. Visit Suboo online.
ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Aqua Di Lara - Get The MBFW Swim Designer-Inspired Zoya Nail Polish Set

Zoya Nail Polish is so excited to work with luxury swimwear designer Aqua Di Larafor this year's Mercedes-Benz Fashion Week Swim (MBFWSWIM) in Miami! The nail look coming down the runway featured Zoya Nail Polish in Ginessa, topped with a glitter gradient tip using a never seen before special topper - Zoya Nail Polish in Mosheen! Zoya Nail Polish in Zuza was used on the toes for a mermaid-chic combination...

Get the designer-inspired nail set NOW! While supplies last -  Zoya Nail Polish in Zuza, Zoya Nail Polish in Ginessa and Zoya Nail Polish in Mosheen are available in a luxury white gift box for $24 + FREE Standard Ground Shipping! Plus a secret FREE bonus!


How it works

1. Add code: AQUA into the coupon/promo field in your cart and press "Apply Code".

2. Include any additional items you wish to purchase.

3. Complete Check-Out Process, Review and Submit Order.

PLUS - check out these other great MBFW Swim 2014 shows to get the Zoya Nail Polish looks...

Luli Fama (click here) - featuring a fun, colorful Zoya PixieDust manicure!
Suboo (click here) - featuring a scuba-inspired matte white nail look!

*Terms & Conditions


Valid online only at www.zoya.com, while supplies last. Continental US only. When code has been exhausted, code will not apply to order. Not valid in conjunction with other coupons, codes or promotions. Art of Beauty is not responsible for incorrect addresses, credit card entry errors, web related issues or any errors associated with declined credit cards. Returns or exchanges of promotional items not permitted. Code must be entered at time of purchase. Consumer orders only. Limit one promotion per account and household.

Summer’s Beauty Trends Are White Haute!

One of summer’s hottest color (or lack thereof) trends…

WHITE! A shade that is ultra fresh and modern – especially when it comes to your nails. Beautylish shows you just how easy, and chic, it is to add a touch of white to your beauty routine. Beauty editors recommend Zoya Nail Polish in Purity for a full-coverage white out! 

“For an easy-to-wear way to try the trend, go for an opaque white mani. The secret to perfect, full-coverage white polish, according to celebrity manicurist Sunshine Outing, is to be patient. “Don’t go back in and overwork it!” she says.” – Beautylish

Want even MORE application tips & tricks for getting the perfect snow-white mani? Visit the Beautylish feature here! 

ZOYA IS THE NEW COLOR OF FASHION 
www.zoya.com

Pretty Zoya Manicure - Garden Party, Wedding Nails

In search of the perfect nail look for a summer Wedding or Garden Party - Look no more!

Zoya Nail Polish inMinka accented by lovely white nail art flowers

Delicate and feminine, this floral nail look brings together the easy wear of a nude nail polish (Zoya Minka shown here) topped with the soft kiss of a painterly floral pattern using white nail polish. 

The white flowers are painted freehand by Did My Nails, which gives the look a truly artistic feel and can even echo an elegant lace or floral detail of a dress. 

Just imagine switching it up a bit with a soft pink, baby blue - which would be so pretty. You could even go bold and tropical by putting it over a vibrant color. Or a white over white look maybe using a solid white (Zoya Nail Polish in Purity) with accents in an opal white hue like Zoya Angella.

How about an interpretation of the Textured Nail Polish trend using Zoya PixieDust colors. Zoya Godiva would provide the neutral base and the upcoming Zoya Tomoko would be lovely for the added floral accents... goregous! The options seem endless really.

The look itself could be replicated with any combination of colors to suit your mood or attire. 

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

White Haute - the pure white nail polish look of right now!

White Haute Nails

Are you dreaming of a flawless, pure white graphic looking nail?

Shown: Zoya Nail Polish in Purity

Armed with the perfect, full-coverage, white nail polish, Zoya Purity, we reached out to celebrity, editorial manicurist Sunshine Outing for her insider application secrets.
 

Zoya White Nail Polish: Purity is the perfect opaque white!

Always clean and prep the nail surface with Zoya Remove + to start.

Next, create a perfectly smooth surface using a ridge filling, milky base coat like Zoya Get Even. Make sure to “Let it dry completely”, says Outing, before starting your color application. 

When it comes to white or pastel full coverage color, the biggest secret is to be patient and not to “go back in and overwork it”. It's also important to make sure the color you select is an opaque White Nail Polish, like Zoya Purity, and not a sheer. Start with a thin first coat and don’t worry about streaks, “just get it on”. The second coat should be slightly thicker and cover the entire nail. After the second coat is on, Outing looks for any streaks or imperfections and adds a “very, very thin” final layer of polish if needed.

Allow color to briefly dry and then follow immediately with a protective top coat. The top coat, Zoya Armor, will not only apply a glossy finish but also assist in bonding the layers of nail polish together for that professionally manicured nail look.

After the initial application, Outing recommends reapplying a daily dose of topcoat for chip-free, glossy perfection.

INSIDER PRO MANICURE TIP: For a slender looking nail, manicurist Sunshine Outing suggests not covering all the way to the sides as way to create nails that look slender and sleek.

ZOYA IS THE NEW COLOR OF FASHION!
Find it at zoya.com