Zoya Nail Polish on New Day Cleveland

New Day Cleveland (Fox8 - Cleveland) - TV Show co-host, Natalie Herbick, enjoys a bit of beauty chit chat time related to Fall Nail Polish Trends with Zoya Color Developer, Rebecca Isa.

"Fall is about a return to classics... Color gem stones is a huge trend for fall and what we see here is a combination of our (Zoya) PixieDust formula which is a huge hit and then translated into tones of gems for fall with emerald, sapphire, ruby, amethyst, and diamond." said Isa, who was wearing a textured, champagne diamond shade of Zoya PixieDust called Tomoko.

Giovanna by Zoya Nail Polish

Zoya Cashmeres, Satins and PixieDust collections feature beautiful shades, some of which were originally custom created for top designers during New York Fashion Week such as Peter Som and Zang Toi. In the spot, Isa showcases the range of gem-stone colors that are popular this Fall season, including Zoya Nail Polish in Giovanna, a stunning emerald green nail polish that is the "IT color" right for nails right now.

Also discussed on the show - The secret to keeping nail polish on (AKA - The Zoya Color Lock System). Here Isa provides a few easy to follow steps to extend polish wear. "Everyone wants to know how to keep your manicure... more than just a few days and the key is the system you use. A good base coat, a good top coat, a polish remover that will also prep your nail and clean your nail plate. All of that will keep your manicure beautiful for a full seven days."

New Day Cleveland TV SPOT aired on 10/30/13, promotional code provided has now expired.

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

WWD Features Zoya Color Expert Rebecca Isa Backstage at NYFW

Women's Wear Daily editor Belisa Silva covers backstage at the Zang Toi F/W 2013 runway show during New York Fashion Week (NYFW) - see Zoya Nail Polish featured! Zoya Color Expert, Rebecca Isa, elaborates on the nail look and custom Zoya Nail Polish color collaboration for Zang Toi...

“The iridescence of the shades actually mimic the sheen of the fabrics,” said Rebecca Isa, Zoya’s color designer, adding that the polishes featured “liquid crystal color run,” described as a “subtle, refined” holographic effect. Swarovski Elements, in coordinated shades, were placed atop the nail to finish off the look. “It’s meant to be over the top,” said Isa." - Belisa Silva

See the entire backstage coverage from WWD here.

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

New Day Cleveland Talks Spring 2013 Nail Polish Trends With Zoya

Fox 8's New Day Cleveland Gets a Color Makeover!

Zoya Color Expert, Rebecca Isa, shows what to expect in the world of nail polish this upcoming season. Indulge in the softer side of Spring with the Zoya Lovely Collection - a set of 6 wearable, pastel shades. For those looking to try something a little more daring, texture is the way to go. The Zoya PixieDust Collection features 6 sophisticated, sugary shades in the innovative textured, matte and sparkling PixieDust formula.

Let's not forget the Award-Winning Zoya Remove+! Recently named a Best in Beauty Winner by Allure Magazine, the 3-in-1 formula acts as a nail polish remover, nail prep and moisturizer. Get longer lasting results, without dehydrating your nails!

*All Zoya Nail Polish and Treatments are BIG5FREE - meaning they do not contain harmful chemicals such as formaldehyde, formaldehyde resin, toluene, DBP and camphor. Zoya Nail Polish is dedicated to creating the most fashion-forward and long lasting colors, in a healthy formula!

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com